Kriti pursued her passion for design with a Masters in Fashion Designing, following her initial studies in B.Com Honors. Rooted in a love for fashion, she crafts a distinctive blend of artistic flair and an entrepreneurial spirit, infusing her designs with a vibrant energy that resonates beyond the conventional boundaries of business.

In the gentle rhythm of waves and the quiet stories of beaches, Kriti uncovered the spirit of WildChild. Drawing inspiration from her love for travel, books, and music, fashion to her was a tale of freedom. Fueled by the boundless independence felt by the sea, WildChild isn’t just a brand – it’s a shared story. It’s a space where women, irrespective of norms, celebrate their unique tales, weaving a tapestry of empowerment and self-expression.